26 automated emails for a Shopify launch
Intiviae had a Shopify store, but no CRM base, no lifecycle flows and no email structure to support the launch phase.
The challenge was to install a serious relationship layer quickly without turning the setup into unnecessary complexity.
The challenge
Cover key journey moments with useful emails, aligned with the brand and ready to activate immediately.
- No lifecycle flows in place at the start
- Need for copywriting compatible with a sensitive category
- No post-purchase follow-up or review collection system
- A need to move fast while keeping the setup scalable
The solution
Weblane structured the CRM base first, then produced a complete set of flows for the critical stages of the journey.
- Five automated flows: welcome, cart abandonment, post-purchase, review and winback
- Twenty-six emails written and structured for Shopify
- Messaging designed to educate, reassure and convert
- A setup ready for ongoing optimization
The impact
The result is a CRM foundation that can work immediately, not just a loose set of templates.
- 26 emails deployed across key scenarios
- Coverage of the customer journey before and after purchase
- A stronger retention base for launch phase growth
- Better ability to keep the customer relationship active over time
What comes next
The next step is a real optimization loop: tests, sequence adjustments and more precise segmentation.
At this stage, the key win was having a clean foundation that can already run without daily intervention.
Shopify brand supported on CRM structure and lifecycle copy.
Sector
E-commerce · Intimate care
Duration
Launch project
Stack
Shopify · Email marketing · CRM
Services
Lifecycle email · Copywriting
Contact
contact@weblane.com
Project contributors
