5 lead sources centralized in real time
Premium Immobilier was receiving requests from several portals, each with different email formats and no reliable central point of capture.
Follow-up was largely manual, with the usual risks: duplicates, missed leads and too much time spent on routine handling.
The challenge
Make lead collection reliable without introducing a heavy new tool or disrupting the team's operating habits.
- Five lead sources with different email structures
- Manual data entry that was slow and error-prone
- No real-time shared lead view
- Need for a system that stays simple to evolve
The solution
Weblane built an n8n workflow able to parse inbound emails, normalize the data and feed a lightweight CRM.
- Parsing of inbound emails and extraction of useful fields
- Data normalization before injection
- Centralization in a shared Google Sheets CRM
- Technical foundation ready for scoring and alerts
The impact
The goal was not only to save time, but to make follow-up cleaner and more reliable.
- Five lead sources finally tied into one flow
- Much less daily copy-paste work
- Cleaner data for sales follow-up
- Shorter response time on new requests
What comes next
The logical next step would be scoring, internal notifications and a move toward a more structured CRM.
The current foundation already removes a large share of operational friction.
Real-estate business supported on automation and lead centralization.
Sector
Real estate
Duration
Project delivery
Stack
n8n · Google Sheets · Email parsing
Services
Automation · Lightweight CRM
Contact
contact@weblane.com
Project contributors
