Organic visibility built
MP ELEC is an electrical services company in the Paris region, focused on compliance, smart home systems and EV charging installations.
Before working with Weblane, the company had no content strategy, no local SEO structure and no simple system to publish and index content consistently.
The challenge
Build organic visibility from zero in a competitive local market while keeping the workflow easy to maintain.
- No organic presence on priority local queries
- No blog or content cluster structure in place
- Need for a system that stays easy to maintain
- A clear intention to reuse completed jobs across LinkedIn and Instagram
The solution
Weblane first framed the SEO architecture, then built a clean editorial workflow that could be repeated and automated.
- Local SEO audit and query prioritization
- Topic clusters around regulations, smart home systems and EV charging
- Content production in Sanity CMS on top of a Next.js setup
- n8n + IndexNow workflow for indexing and social repurposing
The impact
The output had to become a visibility system, not just a collection of articles.
- 23+ SEO articles published and indexed
- Google rankings secured on target local queries
- A cleaner content process to keep repeating
- A more coherent social presence built from real project work
What comes next
The next stage focuses on expanding the best-performing clusters and adding higher-intent business pages.
The goal now is to turn this visibility base into steadier lead volume.
Electrical services company supported on local visibility.
Sector
Electrical services · Paris region
Duration
Ongoing support
Stack
Sanity · Next.js · n8n · IndexNow
Services
SEO · Content · Social media
Contact
contact@weblane.com
Project contributors
